Hey! I'm Joel.

I'm a User experience pro in Denver, CO. I like building software, Bikes, furniture, A perfect omelette....


I'm certified by HFI as both a usability analyst and user experience analyst, and in November 2005 I was salesman of the month at Diamond Chevrolet in North Carolina. True story.

Over the last 12+ years I've honed my user centered design skills on eCommerce website and web & mobile apps. My work as an experience designer spans retail, non profit, financial services, and B2B SAAS platforms.

My forté is building teams and structure that drive enterprise UX benchmarks.

Simply put, yet never simply done, Joel extracts that “-er” factor from people. He motivates his team to make smart ideas smarter, sexy designs sexier, and punchy lines punchier.
— Matt Shuford, Former team member at Lowes.com

Recent Professional Roles

I was one of the Co-Founders of GIANT Conference, which ran for 3 years. I handled social media, content strategy, marketing, PR, logistics, and sponsor relationships.

For a little over 2 years I was Sr. UX Manager at Ria Money Transfer in Denver where I led a User Experience team of four in the production of a responsive international money transfer website and digital marketing and branding.


What about outside of work?

A perfect weekend for me involves a long bike ride (that's me in the 2015 Triple Bypass ride) or a road trip with the fam to explore some rad part of Colorado. I also really do love building furniture and random wood stuff. Check some of that out on etsy or Instagram.