Hey! I'm Joel.

I'm a User experience pro in Denver, CO. I like building software, Bikes, furniture, A perfect omelette....


I'm certified by HFI as both a usability analyst and user experience analyst, and in November 2005 I was salesman of the month at Diamond Chevrolet in North Carolina. True story.

Over the last 12+ years I've honed my user centered design skills on eCommerce website and web & mobile apps. My work as an experience designer spans retail, non profit, financial services, and B2B SAAS platforms.

I love building better software and helping organizations establish enterprise level UX processes.

Simply put, yet never simply done, Joel extracts that “-er” factor from people. He motivates his team to make smart ideas smarter, sexy designs sexier, and punchy lines punchier.
— Matt Shuford, Former team member at Lowes.com

Recent Professional Roles

I'm currently the Lead User Experience Designer for a software company called Oildex. I'm mostly working on building the strategy for User Experience by creating benchmarks, conducting user research, and participating in iterative design tasks like wireframing and prototyping.

We're also redesigning a lot of our user interface, so my team is collaboratively defining our system-wide UI design patterns.

Before that I was Sr. UX Manager at Ria Money Transfer where I led a User Experience team of four in the production of a mobile-first consumer facing money transfer web app.


What about outside of work?

A perfect weekend for me involves getting out for a long bike ride (that's me in the 2015 Triple Bypass ride), snowboarding fresh powder, or taking a road trip with the fam to explore some rad part of Colorado. I also really do love building furniture and random wood stuff. Check some of that out at my other site ColoradoRustics.com.