Hey! I'm Joel.

I'm a User experience Designer in Denver, CO. I like building software, Bikes, furniture, A perfect omelette....


I'm certified by HFI as both a usability analyst and user experience analyst, and in November 2005 I was salesman of the month at Diamond Chevrolet in North Carolina. True story.

Over the last 12+ years I've honed my user centered design skills on eCommerce website and web & mobile apps. My work as an experience designer spans retail, non profit, financial services, and B2B SAAS platforms.

I love building better software for people, and helping organizations establish enterprise level UX processes.

Simply put, yet never simply done, Joel extracts that “-er” factor from people. He motivates his team to make smart ideas smarter, sexy designs sexier, and punchy lines punchier.
— Matt Shuford, Former team member at Lowes.com

Recent Professional Roles

I'm currently the User Experience Manager for a software company called Oildex. I'm building our user experience strategy by creating benchmarks and internal processes, conducting user research, and sketching out ideas to help development teams build things.

We're also redesigning a lot of our user interface, so my team is collaboratively defining our system-wide UI design patterns.

Before that I was Sr. UX Manager at Ria Money Transfer where I led a User Experience team of four in the production of a mobile-first consumer facing money transfer web app.


What about outside of work?

A perfect weekend for me involves getting out for a long bike ride (that's me in the 2015 Triple Bypass ride), snowboarding fresh powder, or taking a road trip with my family to explore some rad part of Colorado.

I also build furniture and other items from salvaged wood. Check that out at my other site ColoradoRustics.com.