Hey! I'm Joel.

I'm a User experience pro in Denver, CO. I like building software, Bikes, furniture, A perfect omelette....


I'm certified by HFI as both a usability analyst and user experience analyst, and in November 2005 I was salesman of the month at Diamond Chevrolet in North Carolina. True story.

Over the last 12+ years I've honed my user centered design skills on ecommerce website and web & mobile apps. My work as an experience designer spans retail, non profit, financial services, SAAS platforms, and real life with the tech conference I co-founded.

My forté is building and leading user experience teams to fit the needs of growing businesses. I'm comfortable hiring, mentoring, and directing people, but I fit best in organizations where I can also do hands-on UX design work with my team.

Simply put, yet never simply done, Joel extracts that “-er” factor from people. He motivates his team to make smart ideas smarter, sexy designs sexier, and punchy lines punchier.
— Matt Shuford, Former team member at Lowes.com

Recent Professional Roles

I am a Co-Founder of GIANT Conference.  I handle our event's social media, content strategy, marketing, PR, logistics, and sponsor relationships.

I served as Interaction Designer at GutCheck in Denver, Colorado. As a member of the Product team I worked with users and engineers to build on the software that GutCheck uses to conduct market research. 

I was Sr. UX Manager at Ria Money Transfer in Denver where I led a UX team of four in the production of a responsive international money transfer website and digital marketing and branding.


What about outside of work?

A perfect weekend for me involves a long bike ride (that's me in the 2015 Triple Bypass ride) or a road trip with the fam to explore some rad part of Colorado. I also really do love building furniture and random wood stuff. Check some of that out on etsy or Instagram.