Creative Direction


Ria Money Transfer - Digital Display Ads

Working with our Marketing department I created a series of display ads and social media posts for Ria that speak to the reasons people send money. The spots were intended to connect with the everyday life that our customers experience, and the reasons they'd send/request funds from friends and family. - MyLowe's Ads

Here is a look at some of my creative direction. I led the team responsible for homepage design and content at Lowe's. We created these ads to promote MyLowe's branded functionality on the site that synced in-store purchases with customers' online accounts. I would typically provide ideas and guidance in brainstorm sessions and then lead the production of the artwork. That would include copy, design, and photography. - Homepage Design

I was fortunate to have some great writers and designers on my team at Lowe's. Serving as a creative director, I was able to produce some great work with my team. Below are some homepage concepts we released.